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Aero Healthcare ‘MAKE IT BETTER’ with New Support for Community Pharmacy sector
Published 22/11/2021
Announcing their exciting partnership with AAH and Enterprise Wholesale at the prestigious Pharmacy Show 2021; Aero Healthcare is set to re-energise the First Aid and Healthcare pharmacy sector with the national pharmacy distribution giant.
“As the largest pharmaceutical wholesaler and community pharmacy network in the UK, AAH delivers to all the UK’s dispensing points, which includes over 8,000 independent and multiple pharmacies,” said Reuben Gilmore, Sales Director at Aero Healthcare. He continued, “This important partnership will now ensure that across the country, every local pharmacy will be able to access and maximise the benefits from our innovative community support products and initiatives.”
Drive OTC growth
Recognising consumers trust in community pharmacies, along with the expertise and integral ‘hub of the community’ role that they provide; Aero Healthcare is helping local pharmacies to drive OTC growth and repeat customer business by launching a premium first aid and wound care range exclusively within the sector, promoting pharmacy as the ‘go to’ provider for quality first aid consumables.
The core product lines boast superior and unique user benefits for the category; and as a global brand leader and established suppliers to the UK Emergency Services and NHS, both pharmacies and consumers can be confident of the range’s efficacy.
The premium products provide a competitive lower unit price-point for consumers and a guaranteed full range, consistent profit of return (POR) for pharmacies. Product categories range from Aero’s plasters that use trademarked premium adhesive, so that they ‘really do stick,’ along with burns care dressings, bandages, wound pads and ice packs. And, the specially designed retail packaging with clear signposting for customers, makes customer choice and across range purchasing easy.
Optimisation
The provision of enhanced retail fixtures and tailored planograms enable easy merchandising and the optimisation of limited shelf space. This is further supported by bespoke point-of-sale materials to ensure the section is a defined destination point, with the focus on purchasing decisions switching from a distress buy to an impulse purchase, to maximise and further increase in-store revenues.
Bringing their global expertise to the pharmacy sector, Aero Healthcare is invigorating and expanding the sector. Community Pharmacies can now benefit from a comprehensive suite of product training modules, along with marketing, media and community initiatives specifically developed to drive footfall to store.
Customers come back for products that work when they need them most; and Aero healthcare’s robust supply chain ensures that products are maintained on shelf. Aero Makes It Better. ‘Once you’ve tried it – you’ll stick with it!’ Trust in Aero Healthcare.
Find more information on Aero Healthcare’s first aid and wound care range, email or call 01403 790704.
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